Metric of the Week: Using Average Depth of Target to Value Wide Receivers
by The “Mad Chatter” Ryan MK, October 9, 2020In 2020, all but three of the receivers in the top 12 have an Average Depth of Target below 10.0 yards, and all three rank in the top 7 in YAC. One of the top fantasy wideouts is Calvin Ridley, ranking No. 1 in standard scoring and No. 3 in PPR leagues. He currently has a 16.0 (No. 11 among qualified wide receivers) aDOT and ranks No. 1 with 13 Deep Targets. Ridley also ranks No. 7 with 349 receiving yards, but ranks No. 31 with 71 YAC.
On the other side is D.J. Moore; pegged by many fantasy analysts for a big season. The third year wideout comes in with a 12.8 (No. 27) aDOT, having recorded 288 (No. 16) receiving yards and six (No. 14) Deep Targets. Moore ranks No. 40 in standard scoring and No. 31 in PPR formats. While he draws an average of eight targets per game, the 7.2 (No. 22) Target Quality is an issue, especially given his measly 32 (No. 80) YAC.